ניהול שוטף של דף הפייסבוק
ניהול שוטף של דף הפייסבוק
ניהול שוטף של דף הפייסבוק
A Campaign Worth Wrapping - The Daily Mail's Christmas Edition
The Problem:
Christmas often brings with it the challenge of last-minute gift shopping and the associated expenses. Purchasing gift wrapping paper can be particularly costly, and many people find themselves scrambling to find suitable wrapping materials just as shops are closing or stock is running low.
The Solution:
To address this seasonal predicament, The Daily Mail is launching a special Christmas edition. The entire middle section of the newspaper is designed as festive gift-wrapping paper adorned with traditional Christmas decorations. Readers can tear out these pages and use them to wrap their gifts, providing a convenient and cost-effective solution for last-minute preparations.
The Benefits:
Cost Savings: Readers save money by utilising the newspaper's centre pages instead of purchasing additional wrapping paper.
Convenience: The readily available wrapping paper eliminates the need for last-minute shopping trips.
Sustainability: Repurposing the newspaper promotes recycling and reduces waste during the holiday season.
Enhanced Engagement: This creative feature adds value to the newspaper, encouraging readers to interact with the print medium in a new and practical way.