The Problem:

Christmas often brings with it the challenge of last-minute gift shopping and the associated expenses. Purchasing gift wrapping paper can be particularly costly, and many people find themselves scrambling to find suitable wrapping materials just as shops are closing or stock is running low.

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The Solution:

To address this seasonal predicament, The Daily Mail is launching a special Christmas edition. The entire middle section of the newspaper is designed as festive gift-wrapping paper adorned with traditional Christmas decorations. Readers can tear out these pages and use them to wrap their gifts, providing a convenient and cost-effective solution for last-minute preparations.​