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Halloween Campaign 2024 - British Airways

The Problem:

Flying to Israel this year (2024) is only possible with the airline 'EL AL'. It is the only company operating flights in and out of Israel. As a result, all incoming and outgoing flights to Israel are extremely expensive for residents - almost four times the regular price.
 

The Solution:

In honour of Halloween, which happens every year on 31st October, we'll open the British Airways flight route to Israel for one day only (24 hours), accompanied by the message:
'A Horrifying Deal to Israel! For only £49'. The aim is to create a humorous campaign on social media and in print that will make Israeli people around the world curious to book flights with British Airways.

The goal is to make this post/print go viral on social media and increase website visits to British Airways.

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